About Me

Singapore-based for 20 years, my portfolio demonstrates a strong understanding of creative solutions. 5 years as Design Director and Managing Partner at Batey Ads, developing and supervising all design-related work for key accounts including Singapore Airlines, Singapore Tourism Board and Mercedes-Benz.

As Creative Director at Brand Union, my responsibilities included renaming, rebranding and establishing stretegic corporate identities for local and global accounts. I was the Regional Creative Director for Four Seasons Hotels and Resorts, where I oversaw the brand evolution within Asia-Pacific. After setting up my own company, Qube Studio in 2003. 11 years gave me the opportunity to hone my creative skills and sharpen my business acumen with clients in the Destination and FMCG sectors.

A short stint as Creative Director for Elmwood Branding before joining DIA Brands as Group Creative Director overseeing the regional offices in Singapore, Malaysia, Indonesia and Australia. Developing brands in Government, FMCG, Industrial and Destination sectors as well as rebranding DIA’s identity and website.